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Automated decision

Also known as: solely automated decision · profiling · algorithmic decision

An automated decision is a decision producing an effect on a person and taken without meaningful human involvement.

The operative word is "meaningful". A human who clicks to approve whatever the system proposes, with neither the authority nor the competence to contradict it, does not make the decision non-automated: the oversight has to be real.

Several regimes then grant rights: being told the decision was taken that way, knowing the main factors behind it, and asking that a person review it.

The typical field is hiring, credit, insurance, pricing and moderation — anywhere the outcome affects someone's rights or interests.

What it means for a small business

An AI agent screening applications or setting per-customer prices falls in scope, even if the company sees itself as merely using a tool it bought.

So what actually applies to you?

A definition tells you what a term means, not what your organization must do. The assessment answers the second question — free, no credit card.

Updated September 1, 2026 · Educational definition; not legal advice.